PRSSA at SIU

Advancing the profession and the future professional.

2/24 - Fashion Public Relations

As in all industries, public relations are becoming increasingly important in the fashion industry. The purpose of public relations in any industry to is to make sure your company has a good relationship with its employees, client, and competing business. Public relations serves the same function in the fashion industry and those who are working in the fashion industry are quickly learning to rely on the public relations department (or company) rather than on advertising.

Advertising alone is not enough anymore. People are too quickly getting used to the hype and excitement that surrounds an advertisement and do no longer believe in the credibility of an advertisement. That is why if the fashion industry can find a spokes person who will use their product and be a living testimony of their product, they are quickly shelling out millions in order to retain those people. The public in general is more apt to believe the testimony of someone not related to the company than an advertisement.

 http://publicrelationsideas.com/